Big Picture's 'BIG' uses the red color to represent vitality.
'Pictures' uses the black color to match the red color.
The logo is drawn as the progression being made when a plan a picture.
PANTONE® : 485C
RGB : 218 41 28
CMYK : 0 95 100 0
RGB : 0 0 0
CMYK : 0 0 0 100
The wordmark was designed to match the image given by the symbol mark and was arranged proportionally according to each font type.
The font, thickness, proportion, etc. of letters should not be changed randomly.